When deciding whether to book a mini brand photoshoot or a full brand photoshoot, there are several factors to consider. Each type of photoshoot serves different purposes and caters to different needs. Here are some points to help you decide:
Mini Brand Photoshoot:
- Limited Budget: If you have budget constraints, a mini brand photoshoot may be a more cost-effective option.
- Specific Content Needs: If you only need a few updated images for a specific campaign, product launch, or event, a mini shoot can fulfill those requirements.
- Time Constraints: If time is a limiting factor, a mini shoot is typically shorter in duration, making it more suitable for tight schedules.
- Regular Content Updates: Mini shoots are great for businesses that need frequent content updates on social media but don't require a large volume of images at once.
Full Brand Photoshoot:
- Comprehensive Brand Story: If you want to tell a comprehensive brand story and showcase a wide range of products, services, or aspects of your business, a full brand photoshoot provides more opportunities.
- Diverse Settings and Outfits: If you require different settings, backgrounds, or outfits for your images, a full shoot allows for more variety.
- Multiple Campaigns or Seasons: If you are planning content for multiple campaigns or seasons, a full photoshoot can provide a library of images to use over an extended period.
- Brand Overhaul or Launch: If you are launching a new brand or undergoing a major rebranding, a full brand photoshoot can capture the essence of the new brand identity.
- Mix and Match: Some businesses opt for a combination of mini and full photoshoots. A mini shoot for regular updates and a full shoot for more significant campaigns or business milestones.
- Frequency: Consider how often you need new content. Refresh Branding Sessions can be scheduled throughout the year to keep your content fresh.
The decision between a mini and full brand photoshoot depends on your specific goals, budget, and the frequency with which you need fresh content. Both types of shoots can play a role in building a strong visual identity for your brand.