Before we dive in the first thing I want you to know is a brand photo shoot’s sole purpose isn't to just capture beautiful photos, there is strategy behind the visuals. My goals with a brand photo shoot is to help you and your business STAND OUT and thrive in your niche, further developing your brand presence & communicate a story. Photographs communicate a lot, and combined with the right words they are a powerful form of marketing.
Whether you are an entrepreneur planning your first brand photo shoot
1. INCORPORATE YOUR BRAND COLOURS
Stick to the colour palette you have chosen for your business and use those 3-5 colours in your brand photos. This will ensure your branding is consistent and cohesive throughout your website, print materials and photography.
You can see how beautiful her website and Instagram feed look because the repeated colours are pleasing to the eye, it’s not to busy or chaotic. And by repeatedly using the same colour palette her brand and style is becoming more recognizable towards her audience.
Props are one of the best ways to get the most from your brand photos and show off your personality! You can incorporate any items you'd like, find things that you do actually use in your daily work and/or home environment. Be sure to keep your prop list as on-brand and "you" as possible!
Think about how you can creatively point to your brand or business through props. Props are a great way to share what makes you and your brand unique. Incorporating props can help you come up with content easier when you go to share your story.
You can choose props like tools you use for work (laptop, cell phone) or fun personal items that can give your followers a glimpse into who you are. The best props will be the ones that can give your audience an idea of what it's like to work with you.
20+ Prop Ideas for your next Branding Session
- Cell Phone
- Notebook / Journal / Calendar / Planner
- Coffee Mug / Tea Cup
- Office Supplies
- Headphones / AirPods
- Yoga Mat / Workout Gear / Clothing
- Favorite Drink - Coffee/Tea/Wine/Margarita
- Favorite Food / Fresh Fruit
- Favorite Magazine / Books (business & fun)
- Fresh bouquet of flowers
- Sports team apparel
- Podcast Microphone
- Purse or tote bag
- Bicycle or outdoor activity items
- Floppy Hat
- Self-care Items - Water Bottle, Candle,
- Products you sell or love
- Items to portray quirks & facts about you
- Items to portray your hobbies
- Confetti for a celebratory post
- Champagne for a celebratory post